Finding a key differentiator is critically important for Construction OEMs to remain competitive, and to respond to the constant market pressure to drive new revenues.  
 
In this whitepaper, we explain in detail how you can benefit from an extensive Aftermarket Lubricants Programme - and avoid missing out on potential gains in both margin and loyalty.  
 
It covers:

•    Key themes and trends driving change in construction equipment. 
•    The true potential of the aftermarket and opportunity cost of not being involved.
•    The limitations of existing aftermarket models.